Manchester New Square

Situated on the corner of Princess and Whitworth Street, Manchester New Square is a landmark development of apartments for a rapidly growing city. Developers Urban & Civic approached us to create a brand identity that would stand out to a young professional audience, together with a website that would promote interest and drive bookings.

 - Steve Edge Design

We began by looking at the area’s industrial heritage, and conducted research into the numerous textile warehouses that once occupied the site. This sparked the idea of past and future, and we worked up a bold identity that offered a nod to the history of the location while highlighting the vibrancy of the emerging neighbourhood. We applied this identity across hoardings, marketing suite graphics and three separate sales brochures.

 

Giving customers a complete understanding of Manchester New Square, we designed and built a website with an interactive development plan and local area recommendations. We also created the Availability & Pricing section of the website in a way that enabled the selling agents to update apartment information and pricing through a simple Content Management System. This website feature gave the agents much more control over live listings.

 

The dynamic brand identity, together with the interactive, user-friendly website, appealed to a young professional audience, and helped Manchester New Square to really stand out in the market.

 
 - Steve Edge Design
 - Steve Edge Design
 - Steve Edge Design
 - Steve Edge Design