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Joseph Homes are on a mission to build homes for healthy living. Every development is designed to minimise environmental impact and maximise resident wellbeing. We were tasked with creating a new brand and website.

Joseph Homes | Residential Branding & Web Design | Steve Edge Design

Joseph Homes

Built in 1935, the building remains one of the earliest examples of modernist architecture in Britain. Working to preserve this history and channel it into the 21st century, developers FEC are restoring the Town Hall to house a new arts centre, hotel and co-working space as well as a number of residential units. We were approached to craft a new brand identity and deliver all the marketing materials.

Hornsey Town Hall | Logo Design | Steve Edge Design

Hornsey Town Hall | Residential Property Branding | Steve Edge Design

In creating the Hornsey Town Hall brand, we wanted to celebrate the building’s extensive history while capturing its exciting future. We started by looking at the original architecture and interior design, and created a rich colour palette that reflected the Town Hall’s period interiors. The elegant logo alludes to the art deco signage present throughout the building.

Hornsey Town Hall | Brochure Design | Steve Edge Design

These basic elements fed into the web design, which needed to capture the eclectic offering at Hornsey Town Hall, from the gigs and performances at the arts centre to the pop-up events and festivals that take place on Town Hall Square. We ensured the website told the story of Hornsey Town Hall past, present and future, with a timeline tracing its history, a detailed account of the restoration project and a look at all that’s to come.
It was important to communicate the building’s history and legacy, but we also needed the website to successfully drive apartment sales. With this in mind, we incorporated clear, compelling call-to-actions throughout the site, and built a sophisticated search tool, allowing customers to search for apartments according to their unique preferences.

A modernist landmark meticulously restored

Make is an architect firm with a different way of doing things. Since it’s inception the practice has operated with a 100% employee-owned policy creating an environment where everyone’s opinions matter and ideas are always free-flowing. We were asked to help convey the Make story to potential clients through a new series of documents and presentation tools.

Make Architects | Architecture 3D Brand Design | Steve Edge Design

Make

London

Midlands

Studios

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+44 (0) 207 613 5100

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HTH

A modernist landmark meticulously restored

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