The America’s Cup

Looking to rule the waves again

Project Information

We were asked by Ben Ainslie Racing (BAR) to create a powerful new look for their America’s Cup boat capable of matching its incredible performance.

The America's Cup | Sports Team Branding | Steve Edge Design

A graphic challenge. With every new colour adding extra weight to the boat it provided a unique challenge right on the cutting edge of print technology. We delivered the graphics for the boat, all the support vehicles and the teams clothing.

The America's Cup | Sports Team Branding | Steve Edge Design
The America's Cup | Sports Team Branding | Steve Edge Design
The America's Cup | Sports Team Branding | Steve Edge Design

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