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S.E.D.

Looking to rule
the waves again

The America’s Cup

The America's Cup - Design Agency - SED
We were asked by Ben Ainslie Racing (BAR) to create a powerful new look for their America’s Cup boat capable of matching its incredible performance.

A graphic challenge

With every new colour adding extra weight to the boat it provided a unique challenge right on the cutting edge of print technology. We delivered the graphics for the boat, all the support vehicles and the teams clothing.
The America's Cup - Design Agency - SED
The America's Cup - Design Agency - SED
The America's Cup - Design Agency - SED