The Machrie

Rediscovering the missing links.

Project Information

Set on the rugged shores of Scotland’s Islay, The Machrie Hotel & Golf Links is a luxurious retreat part of the distinguished Campbell Grey group. Working closely with their team, we helped to successfully establish the brand and identity of The Machrie across all touchpoints aided by the stunning photography of David Whyte.

The Machrie | Hospitality & Leisure Branding | Steve Edge Design

Taking inspiration from the wild beauty of the island itself, the logo pays homage to the resident hen harrier as well as the classic Scottish thistle.

The Machrie | Hospitality & Leisure Branding | Steve Edge Design
The Machrie | Hospitality & Leisure Branding | Steve Edge Design
The Machrie | Hospitality & Leisure Branding | Steve Edge Design
The Machrie | Hospitality & Leisure Branding | Steve Edge Design

Capturing the wide array of colours on show, both at night and during the day, we ended up with an abstract representation of Islay’s scenery which could be easily applied to brand assets for both the hotel and the golf club.

The Machrie | Hospitality & Leisure Branding | Steve Edge Design
The Machrie | Hospitality & Leisure Branding | Steve Edge Design
The Machrie | Hospitality & Leisure Branding | Steve Edge Design
The Machrie | Hospitality & Leisure Branding | Steve Edge Design
The Machrie | Badge Design | Steve Edge Design
The Machrie | Magazine Design | Steve Edge Design
The Machrie | Hospitality & Leisure Branding | Steve Edge Design

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