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Urb-it provide delivery services throughout the UK and France that are quick, friendly and most of all, sustainable. With a committed team of couriers who know the best local routes, they take extra care in bringing you your goods, by hand, and without unnecessary emissions – so you can feel good when you shop.

Urb-it | Brand Strategy & Brand Identity | Steve Edge Design Agency

Urb-it

Nestled in the heart of one of London’s busiest creative neighbourhoods, The Ray is a new seven-storey development of office, studio and creative space on Farringdon Road. Wanting to channel this creative ethos into the brand, developers Viridis Real Estate granted us a welcome dose of creative freedom across both brand and web applications.

The Ray | Real Estate & Office Branding | Steve Edge Design

We began by exploring the architecture of the building. AHMM architects had constructed each floor to welcome natural light into the different studios and offices, creating spaces awash with stretches of sunlight throughout the day.
This emphasis on light, and particularly the idea of light and shade, formed the central inspiration for the brand. It underpinned our work across all applications, from brochures and business cards to hoarding and signage.

When it came to the website, we studied the architectural model of the building, and began to sketch out the types of shadows and light patterns that would form as a result of the building’s architecture. We then worked these sketches up into web designs, and applied them across the site.
The site was built with an emphasis on playfulness and interaction, bringing The Ray experience to life for users. During the launch, we supported the client throughout the process, sending out HTMLs and receiving great customer feedback as a result.

The Ray | Brochure Design | Steve Edge Design

The Ray | Hoarding Design | Steve Edge Design

The Ray

A New Dawn

Set on the rugged shores of Scotland’s Islay, The Machrie Hotel &amp; Golf Links is a luxurious retreat part of the distinguished Campbell Grey group. Working closely with their team, we helped to successfully establish the brand and identity of The Machrie across all touchpoints aided by the stunning photography of David Whyte.

The Machrie | Hospitality & Leisure Branding | Steve Edge Design

The Machrie

London

Midlands

Studios

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The Ray

A New Dawn

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