We were asked by architecture firm Stock Woolstencroft to conduct a rebrand of the firm to reflect the changing partner structure within the practice. After holding brand workshops we decided upon the new name of Stockwool. Whilst keeping a clear connection with the past it also took the focus off the founding members, reflecting the importance of all the partners working at the practice. Known for their work in the urban environment, we created a bold new look to give them real standout in the market. We then developed a new website for them showcasing their projects and establishing the powerful new brand.