Novel are a brand new provider of student accommodation, offering everything from incredible wellness facilities to excellent service. We were asked to create a brand that simply had one thing in mind – to create communities of healthier, happier students.
With such emphasis being placed on the well-being of each individual student, we wanted to create a flexible and playful identity which encapsulated that sentiment at its heart, whilst highlighting the brands intention and true USP’s.
When we think about home, we think about warm welcomes, memorable conversations, sharing thoughts, sharing laughs. We think about relaxing, unwinding, going out, staying in. Most of all, we think about a sense of belonging. And we think students deserve to feel at home when they’re studying. Where the staff are warm and welcoming, where community comes first, and where all you have to do is be yourself.
Put simply, places where you belong.