Cast’s holistic approach was built around their ability to take a wider view of a project, adding value accross a broader spectrum of skills. This, combined with their capacity for precision and focus made them a valuable asset on any development. Our job was to communicate these values and the dynamic, agile nature of the company through a new brand that would have real cut through in the industry.
The name Cast came from the collective noun for hawks. The hawk was the perfect analogy to represent their ability to see both the big picture and the fine detail. We created an iconic marque designed around the Harris hawk, which is one of the most intelligent of its species and is known to hunt in a cast.
With a bold palette of colours and a confident, approachable tone of voice, we delivered a powerful new brand which was launched at MIPIM 2016. Alongside the brand we also delivered a new website which built upon the brand story. Working across all mobile platforms it has become a powerful and effective sales tool for the company.
“We gave Steve and the team at Edge a very exacting brief when it came to giving our new company its brand identity. They absolutely nailed it, managing to create not only a compelling brand story but a strong visual representation and name that has had a great impact in the market. We are hugely grateful to the Edge team for the role they’ve played in helping to set our business up for success.”