Having named and branded Cast when they first started it was fantastic to be able to help them in this latest part of their journey. Having grown substantially over the years and becoming on the of the most prominent voices in the sector, our task was to evolve their brand toolkit and create a new digital home for the brand.
We ran a number of workshops with the team to help establish a new brand platform that captured their vision for the future.
We redrew the Cast Hawk moving it forward to better reflect their thought leadership. We then developed a new graphic language using the Hawk as our inspiration and introduced a more flexible colour palette for use across collateral.
The website was an opportunity to really capture the scale and vision of the Cast team. We designed and built a media rich site that could provide a home for their portfolio of work as well as their industry commentary and insight.