Project Information+-

The Westmont Group were looking to create a unique voice in the hotel sector so they approached us to help with the branding. With the original MI6 building situated round the corner, the site was known for playing host to numerous clandestine meetings. We played with this notion of dual personas and the world of espionage by and created a brand full of intrigue and contrast.

Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design

The monogram was designed to capture this duality of personality and to act as a window into the world of The Westminster.

Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
Westminster | Steve Edge Design
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