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We were approached by the team at Viper Trophy to help brand and launch their ground breaking new sportswear line utilising built in BFR components. We worked with the team to help establish their story and create a new name ‘Hytro’ taken from the muscular hypertrophy stimulated by BFR.

Hytro | Sportswear Branding | Steve Edge Design

Hytro

We were approached by Les Voiles de Saint-Tropez to create an identity that not only helped promote their upcoming annual regatta but one that would resonate for years after &#8211; doing justice to what many consider as one of the most extravagant Mediterranean regattas, which attracts competitors from all over the world.

Les Voiles de Saint-Tropez | Branding | Steve Edge Design

Drawing inspiration from the infamous race of 1981, we explored themes of light, shade and motion through clean lines and contrasting, giving the regatta an iconic, modern identity while honouring its rich heritage.

Les Voiles de Saint-Tropez | Keyring Design | Steve Edge Design

Paired with a classic but complimentary typeface, we were conscious to not overpower the identity as to us, its strength lies in its simplicity.

The relationship between the colour palette and negative space of the identity became integral to creating something truly impactful and memorable.

Les Voiles de Saint-Tropez

A classic identity for an iconic race

The Westmont Group were looking to create a unique voice in the hotel sector so they approached us to help with the branding. With the original MI6 building situated round the corner, the site was known for playing host to numerous clandestine meetings. We played with this notion of dual personas and the world of espionage by and created a brand full of intrigue and contrast.

Westminster | Creative Hospitality & Hotel Branding | Steve Edge Design

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Les Voiles de Saint-Tropez

A classic identity for an iconic race

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