Purdey

Honouring Two Centuries of British Craftsmanship

Project Information

Purdey was established on London’s Prince’s street in 1814, the year before the Battle of Waterloo. Since then, they’ve come to represent the very best in British gun and rifle making. We needed to create a brand that did justice to the time-honoured traditions and generations of craftsmanship central to Purdey’s identity.

Purdey Gun & Rifle Makers | British Luxury Branding | Steve Edge Design
Purdey Gun & Rifle Makers | British Luxury Branding | Steve Edge Design
Purdey Gun & Rifle Makers | British Luxury Branding | Steve Edge Design
Purdey Gun & Rifle Makers | British Luxury Branding | Steve Edge Design

Moving away from conventional, outdated images of game birds alongside rifles, we celebrated the craftmanship of the guns themselves showing the inner workings and incredible finish.

Purdey Gun & Rifle Makers | British Luxury Branding | Steve Edge Design
Purdey Gun & Rifle Makers | British Luxury Branding | Steve Edge Design
Purdey Gun & Rifle Makers | British Luxury Branding | Steve Edge Design
Purdey Gun & Rifle Makers | British Luxury Branding | Steve Edge Design

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