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SBK | Branding & Website Design | Steve Edge Design

We were approached by the Imtech Group to help them with a rebrand project that would see the Imtech group of companies, including the recently acquired SPIE UK come together as Dalkia in the UK.
As part of the global EDF group, Dalkia in the UK would assume much of the EDF brand framework but would also need to find its own story, one that could harness the legacies of the 5 companies but most importantly capture their united vision for the future.

The Challenge

5 Logos | Dalkia | Steve Edge Design

Working alongside the team at Mazars we took part in a series of focus groups exploring both the opportunities and challenges that the new merger might present and also looking at the group purpose. Each session brought together a cross section of people from across the group which was essential to help us establish a holistic view.

Discovery

Dalkia Workshop | Steve Edge Design

We took the teams through a series of questions to help build an authentic picture around purpose. Initially we focused on them, looking to establish what drives them what do they love about their job and what gives them the most pride. We then moved on to the clients talking about what they do best and what value it brings the clients. Finally we looked at the bigger picture considering the end user and the world at large; what value do we bring to the world? What difference can our new group bring?
What came through loud and clear was a real passion to help every environment they work on become fit for the future.

With five different companies coming together establishing a unified brand platform was an essential starting point. Each company had a different set of firmly held values so we set about establishing the common ground and crafting new values for the group.

Brand Platform

For the new visual identity we needed to work with the EDF graphic framework but also find a way of bringing their own unique story through. With Net Zero acting as a golden thread running throughout the brand we developed &#8216;the rings&#8217; a dynamic graphic device to help capture this. The rings symbolised the Net Zero focus as well as the new group unity.
We developed the rings to work both in 2D and 3D and across both print and digital.

Visual Identity

Dalkia Brochure Design | Steve Edge Design

Dalkia Social Media | Steve Edge Design

Dalkia Sectors | Steve Edge Design

Dalkia Banners | Steve Edge Design

Dalkia Marketing Materials | Steve Edge Design

Dalkia Stationary Design | Steve Edge Design

Dalkia Event Signage | Steve Edge Design

Dalkia Template Design | Steve Edge Design

Dalkia Photography | Steve Edge Design

Dalkia Interactive Presentation | Steve Edge Design

A key milestone for the projects delivery was a leadership conference being held in Lille where the new brand would be unveiled. We supported by producing a brand launch video and branded materials.

Brand Launch

Dalkia Launch Presentation | Steve Edge Design

With the new brand established we began work on the group website. We started by holding focus groups with each business division establishing what they would want to carry through from their current sites and what aspirations they had for the new one.

Website

Dalkia Website Design | Steve Edge Design

A key challenge from the outset was making sure that we deliver a truly sustainable digital platform. we sourced a 100% green energy data centre for hosting and applied rigorous design rules throughout the UI phase limiting image usage and data heavy components.
For the build we used React which helped simplify the coding architecture helping reduce energy consumption.
The final result is a site that captures the new vision of the group and allowing quick and efficient navigation around their significant service offering.
<a style="color: #ffffff;" href="https://dalkia.co.uk/" target="_blank" rel="noopener">dalkia.co.uk</a>

The last challenge was establishing a redirect strategy for the seamless transition from the five sites in to the new URL.
We managed the collation of every link from the existing sites and repointed them to the relevant pages on the new site ensuring a strong SEO performance and a seamless user experience.

Dalkia Tag Line | Net Zero Let’s Go

<blockquote>
&#8220;The Dalkia rebranding has landed very well amongst our staff and our clients, the Steve Edge Design team brilliantly captured our culture and vision and converted it into our new Dalkia story and visual identity.&#8221;
</blockquote>
Benjamin Lemaitre 
Group Strategy Director &#8211; Dalkia UK

Dalkia | Case Study | Branding & Digital Design | Steve Edge Design

Dalkia

Net Zero, Let's Go.

We were approached by specialist health and life sciences consultancy ETL to help them with a new name and brand. Initially we worked with them to build a really clear brand strategy centred around their purpose – &#8216;to create better health&#8217; this then helped establish the framework for the naming and visual identity. There were some practical considerations, too: while they are fiercely proud of our NHS roots, originating out of Guy’s and St Thomas’s NHS Foundation Trust back in 2013, their past names – Essentia, then ETL – had caused some confusion along the way. The opportunity was there for a new name to tell their story better.
We came up with Lexica, meaning the complete vocabularies of areas of special knowledge, a name which captured their specialist knowledge in their two key areas of expertise; health and life sciences.

Lexica | Branding & Naming | Health & Life Sciences | Steve Edge Design

Lexica

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Dalkia

Net Zero, Let's Go.

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