Founded in 1989 Lakeland Paints have been making organic paint since before organic was even a thing! We were tasked with evolving the brand to position them at the very forefront of environmentally friendly paint. With the rest of the market slowly starting to catch up it was an opportunity to stake their claim as the original and best.
We paired bold typography with a vibrant colour palette and created a playful yet straight talking tone of voice for the brand.
We completely transformed the website structure to help customers navigate the huge variety of paint options but also to give more space for the incredible story that underpins Lakelands offering.