We had the honour of working with the Salmon & Trout Conservation team a few years ago so it was amazing to be able to help them again with this transition to ‘Wild Fish’.
The time was right to evolve the brand to a new, more engaging position capable of reaching a wider range of audiences and standing out from a crowded market. The team came with the name Wild Fish and we loved it right away, it perfectly captures the aim of the organisation but is also really evocative and a perfect starting point for an exciting brand story.
We developed up a visual language based around the fish themselves as the well river environments, creating a series of elements that could overlap to create abstract backdrops for brand touchpoints. We paired bright, playful colours alongside each other to deliver an impactful look and feel and helped evolve the imagery used across the brand to land a stronger, clearer message.