HI•Bio are re-imagining the way the medical community sees, treats and thinks about autoimmune disease and those affected by it. They’re refining their focus. Rather than attempting to treat the whole spectrum of autoimmune diseases in the same way, they’re addressing specific diseases and focusing on well-characterized groups of patients.
This deep focus enables HI•Bio to increase the precision and reduce the unpredictability of their treatments.
We set-out to create an identity and backdrop that was underpinned by this new ’deep focused’ and targeted approach and the greater success it will bring.
An adaptable and user-friendly toolkit was created and one who’s soul purpose is to always focus on the person, subject or target; honouring the precision that is at the heart of all HI•Bio’s research and work.