Set right by the open spaces of Hackney Downs in east London, the Otto is a development delivering residential living, together with new and improved facilities for the primary school on the ground floor. Given the parkside location, we wanted to celebrate the rich flora and fauna of Hackney Downs, building a brand that would honour this much-loved patch of London greenery.
Persian in origin, the name ‘otto’ means the ‘fragrance and essential oils derived from plants.’ We commissioned an illustrator to develop this sentiment in a series of bespoke, floral patterns inspired by the natural life on Hackney Downs.
Photographer Emli Bendixon captured the warmth and energy of both the Downs and the local neighbourhood.
We rolled the brand out across all applications, bringing the website to life with colour, animation and plenty of movement and interactivity.