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Set right by the open spaces of Hackney Downs in east London, the Otto is a development delivering residential living, together with new and improved facilities for the primary school on the ground floor. Given the parkside location, we wanted to celebrate the rich flora and fauna of Hackney Downs, building a brand that would honour this much-loved patch of London greenery.

The Otto | Property Branding | Real Estate Branding | Steve Edge Design

The Otto

We were approached by the team at Invesco to help deliver a number of building led brands for their Instrata BTR division. Our role was to name each development and help position them at the forefront of their respective markets. Whilst each scheme needed a unique profile and aesthetic it was important that the sales &amp; marketing team at Instrata had a unified digital platform.

Invesco | Retail Branding & Web Development | Steve Edge Design

Invesco | Book Cover Design | Steve Edge Design

The first scheme we looked at was situated on The Strand in Liverpool. We researched old maps and found that a copper works used to sit on the site.

We used the industrial history to create a graphic language for use across print and digital assets.

Invesco | Brochure Design | Steve Edge Design

Invesco | Poster Design | Steve Edge Design

Invesco | Business Card Design | Steve Edge Design

The Almere is situated in Milton Keynes. The icon was inspired by the grid patterns of Milton Keynes roads, with the rich greens taken from the tree lined boulevards that run the length of the city.

We used shadow overlays of foliage to add texture to materials and further emphasise the green surroundings.

The Well House is situated in Sutton and is named after the ancient spring line which runs through the town. Using old maps we found that a spring well was situated next door to the building.

Invesco | Property Brochure Design | Steve Edge Design

We designed and built a flexible / modular system integrating with both Yardi and RealPage’s booking engines but still allowing each brand to have its own personality.

Invesco

Building a nationwide BTR brand

We’ve been working with the amazing team at Fenwick to help develop a brand toolkit for their new own brand food and drink offering. Building on their rich heritage we took inspiration from the Fenwick marque and how it’s evolved over the years. The brand needed to be applied to a variety of different formats as well as capturing the Fenwick quality and unique sense of style.

Fenwick Food And Drink | Food & Retail Branding | Steve Edge Design

Fenwick Food And Drink

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Invesco

Building a nationwide BTR brand

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