We have been working with Blue Marine Foundation charity for over 4 years, supporting them in their endeavours to restore the ocean to health by addressing overfishing, one of the world’s biggest environmental problems.
Our first brief was to deliver a new brand identity for Blue Marine to help position them at the forefront of ocean conservation. Since then, as the charity has grown, we have helped them with their campaign and event collateral.
Blue Marine Yacht Club
We’ve worked alongside the Blue Marine team bringing to life all the different projects and initiatives including their Blue Marine Yacht Club. Formed to unite the world’s yachting community in a clear mission to protect our oceans, the BMYC brings a modern approach to environmental protection.
Whether a yacht owner or company, they provide a platform in which supporters can play a key role in protecting the oceans future. By donating and providing their support and expertise, they are part of a project that is bringing about real change in the way our oceans are cared for.
London to Monaco
Every year the team organise a bike ride to help raise money and awareness for the charity. The event is run over 8 days, starting in London, crossing Europe, and finishing in Monaco with a champagne finish on the eve of the Monaco Yacht Show.
Over the last 5 years we’ve helped design all the kit and branded collateral for the event. In that time there’s been 480 riders from 17 different countries with global sponsors and event partners who collectively have helped raise over £2million for ocean conservation around the world.
BMYC Monaco Auction
The culmination of the ride is marked with a fundraising auction, led by Blue Marine’s Yacht Club, featuring carefully curated, “money-can’t-buy” lots. Every year we help design the program ahead of the auction and in 2022 Steve Edge himself took the helm for auctioneering duties.
BMF X Moke
We also had the opportunity to collaborate on one of the auctions most successful lots, a one-of-akind electric Moke.
We set to work looking at all the key finishes and created a coral inspired motif overlayed on the rich blue of the brand. We paired this with tan leather seats and teak wooden finishes to capture the nautical theme.
We also commissioned a hand crafted wooden surf board to go with the vehicle again using the coral motif.