Native

Feel right at home right away.

Project Information

When Go Native came to us for a rebrand, they were evolving as a company. They were still dealing in serviced apartments, but their stock was changing. They were no longer offering cookie-cutter apartments in homogeneous buildings. They were acquiring a variety of different properties all over London. Full of character and personality, each of these buildings was woven into the fabric of the surrounding neighbourhood.

Native | Real Estate Branding & Web Design | Steve Edge Design
Native | Real Estate Branding & Web Design | Steve Edge Design
Native | Real Estate Branding & Web Design | Steve Edge Design
Native | Real Estate Branding & Web Design | Steve Edge Design

We started with the name. By changing ‘Go Native’ to ‘Native’, we created a simpler, punchier name that got straight to the heart of what they’re all about. We then developed a distinctive tone of voice and a set of core messages to highlight all that sets Native apart from the competition.

Native | Real Estate Branding & Web Design | Steve Edge Design
Native | Real Estate Branding & Web Design | Steve Edge Design
Native | Real Estate Branding & Web Design | Steve Edge Design

Ensuring the website was bookings-focused, we built the site with a series of clear call-to-actions. We also had to understand how people search for holiday apartments and places to stay. Research showed us that search habits have changed significantly in recent years: the majority of people now search for holidays through experiences. Using this insight we developed a rich media site that showcased the best bits of each neighbourhood.

Native | Website Design | Steve Edge Design
Native | Website Design | Steve Edge Design

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