When Go Native came to us for a rebrand, they were evolving as a company. They were still dealing in serviced apartments, but their stock was changing. They were no longer offering cookie-cutter apartments in homogeneous buildings. They were acquiring a variety of different properties all over London. Full of character and personality, each of these buildings was woven into the fabric of the surrounding neighbourhood.
We started with the name. By changing ‘Go Native’ to ‘Native’, we created a simpler, punchier name that got straight to the heart of what they’re all about. We then developed a distinctive tone of voice and a set of core messages to highlight all that sets Native apart from the competition.
Ensuring the website was bookings-focused, we built the site with a series of clear call-to-actions. We also had to understand how people search for holiday apartments and places to stay. Research showed us that search habits have changed significantly in recent years: the majority of people now search for holidays through experiences. Using this insight we developed a rich media site that showcased the best bits of each neighbourhood.