Yoo Capital approached us to help them update their brand and capture their unique story. We started with a series of workshops to establish their brand platform and discovered their unique approach to achieving greater value for their clients. Think Differently, Deliver Difference, became the central pillar to their story. Their reputation as deal unlockers stems from their ability to see things that others miss which in turns helps their clients move forward.
We created a graphic language that captures their ability to transform with a dynamic pattern that shifts from one shape to another.
We designed and built a new website for them, creating a sharp, modern editorial feel showcasing their knowledge and passion for the projects they work on.