Having been part of BAE Systems, we were approached by SY4 Security (formally known as) to rename, reimagine and reposition them as not just an ally but a trusted partner within the unrelenting and ever-evolving world of Cyber Security.
Total Transparency. Complete Control.
Following several workshops with key stakeholders, we were able to define their offering and position them as ‘the cyber security partner giving control back to businesses’.
By partnering with organisations and working with them, listening to their concerns, understanding their plans, goals and needs, they are able to implement a cyber security program that enables their client to pursue ambitions and realise goals, safe in the knowledge that they are supported. 24 hours a day, 7 days a week.
As a symbol of strength and resilience – we arrived at the name Talion; immediately setting a benchmark of excellence and solidarity, whilst reinforcing everything they stood for. With a memorable and impenetrable identity in place, it was important to compliment this with a tone of voice and aesthetic that felt human, whereby an emotive connection is made with each client and one that stays true to their values, of transparency and collaboration.