3DReid

Spaces that work, beautifully

Project Information+-

The 3DReid team reached out to us for assistance in revitalising their digital presence and, in the process, elevating their brand to effectively convey their unique narrative.

During our collaborative sessions, we identified their established reputation for creating functional buildings and spaces that prioritise the end user. We discovered that what remained unexpressed was the design excellence evident in their work – an exquisite blend of inspiration, beauty, and practicality.

We evolved their logotype to a simple yet elegant sans and replaced their existing corporate palette with a more expressive, natural one designed to work alongside their stunning project photography. We also introduced a serif to their brand toolkit to better reflect their mix of modern and heritage projects in their portfolio.

The brief for the website itself was to give them a flexible showcase for their work and a home to celebrate their amazing team. Another key consideration was making sure that all their expertise; architecture, interiors and master planning be given equal billing within the site architecture.

We developed a component based approach that allowed them to focus on the unique aspects of each job and create a page perfectly tailored to its story whatever the discipline. We also developed a detailed filtering system allowing them to share specific expertise within individual sectors with clients.

Perhaps the most important update was making the website into a much more human experience, celebrating their team and company culture through imagery and a more engaging news and insights area.

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