Sigma

A new roadmap for a cycling Mecca.

Project Information

Starting off as a local bike shop in London’s South West, Sigma Sports today is a well-established hub on the city’s cycling scene. To reflect their position as market leaders, we needed to create a fresh brand identity. One that would match the unrivalled expertise and bespoke offering, while still celebrating the love of the sport.

Sigma | Cycling Retail Branding | Brand Design Agency | Steve Edge Design

Starting off as a local bike shop in London’s South West, Sigma Sports today is a well-established hub on the city’s cycling scene. To reflect their position as market leaders, we needed to create a fresh brand identity. One that would match the unrivalled expertise and bespoke offering, while still celebrating the love of the sport.

Sigma | Cycling Retail Branding | Brand Design Agency | Steve Edge Design
Sigma | Cycling Retail Branding | Brand Design Agency | Steve Edge Design

Our identity set out to capture the beating hearts and changing landscapes of Sigma’s customers. Designed to work across their clothing range as well as packaging and signage we introduced a bold colourway and striking graphic toolkit.

Sigma | Cycling Retail Branding | Brand Design Agency | Steve Edge Design
Sigma | Cycling Retail Branding | Brand Design Agency | Steve Edge Design
Sigma | Cycling Retail Branding | Brand Design Agency | Steve Edge Design

Alluding to Sigma’s wealth of knowledge, we established the ‘built by’ signature as an original brand tag. Whether ‘built by the challenge’ or ‘built by the team’, customers would know they’re getting the best.

Sigma | Cycling Retail Branding | Brand Design Agency | Steve Edge Design
Sigma | Cycling Retail Branding | Brand Design Agency | Steve Edge Design

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