HKA is the global brand that unites the former Construction Claims & Consulting Group of Hill International and associated subsidiaries. We needed to create a brand that would consolidate and unify the six businesses and align the stakeholders under one shared vision. We were asked to create a name, brand and website that would reflect the combined expertise and establish the company as the leader in its field.
Through organising and managing workshops with shareholders in the UK, Asia and the USA, we identified key beliefs and extracted what it was that made the company unique within its space. From these sessions, we developed a set of key values that would underpin the HKA brand. These values fed into the graphic elements, with the use of angle brackets in the logo reflecting HKA’s end-to-end service and highlighting how they guide clients through complex challenges, making the best possible outcome a reality, every time.