A new brand identity for an engineering powerhouse
Upon celebrating their 50th year in business, the engineering firm MLM approached us for a re-brand. Having merged with fellow engineers Fluid Structures, MLM needed a consistent visual language to unite their multi-disciplinary offer, which spans everything from rail and highway design to building restoration and marine structures.
In holding a series of workshops with major stakeholders throughout the company, we gained a comprehensive understanding of where the business had been and where it was heading. One key point that arose throughout the three workshops was the need to communicate how the multi-disciplinary nature of the company enabled them to truly own a problem, and generate the best solution.