Hines

Oxbourne House

Project Information

2 addresses, 1 great opportunity – and one for both residents and retailers alike. With the highest annual footfall of any other shopping street in Europe, Oxford St is abundant with all the life and possibilities that London’s West End has to offer and Oxbourne House sits at the centre of it all.

Hines | Oxbourne House | Property Branding | Steve Edge Design
Hines | Oxbourne House | Property Branding | Steve Edge Design
Hines | Oxbourne House | Property Branding | Steve Edge Design

Consisting of a best-in-class retail space (basement, ground and first floors) and high-quality residential accommodation across the four upper floors – this really was a unique proposition and one we chose to celebrate by positioning the ‘X’ (within the primary address) as ‘marking the spot’ to what was both an unrivalled location and offering.

Hines | Oxbourne House | Property Branding | Steve Edge Design
Hines | Oxbourne House | Property Branding | Steve Edge Design

We worked with illustrator Charlotte Day to help create a series of backdrops to the buildings location (between Marylebone Lane and Stratford Place), all of which were inspired by the heritage of the site and helped tell a wider story.

Hines | Oxbourne House | Property Branding | Steve Edge Design
Hines | Oxbourne House | Property Branding | Steve Edge Design
Hines | Oxbourne House | Hoarding Design | Steve Edge Design
Hines | Oxbourne House | Hoarding Design | Steve Edge Design

Share

Previous

Vita

Next

MLM
Get in Touch

Get in touch by sending us an , giving us a call or completing our form …