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Upon celebrating their 50th year in business, the engineering firm MLM approached us for a re-brand. Having merged with fellow engineers Fluid Structures, MLM needed a consistent visual language to unite their multi-disciplinary offer, which spans everything from rail and highway design to building restoration and marine structures.
In holding a series of workshops with major stakeholders throughout the company, we gained a comprehensive understanding of where the business had been and where it was heading. One key point that arose throughout the three workshops was the need to communicate how the multi-disciplinary nature of the company enabled them to truly own a problem, and generate the best solution.

MLM | Re-Brand & Website Design | Steve Edge Design

2 addresses, 1 great opportunity &#8211; and one for both residents and retailers alike. With the highest annual footfall of any other shopping street in Europe, Oxford St is abundant with all the life and possibilities that London’s West End has to offer and Oxbourne House sits at the centre of it all.

Hines | Oxbourne House | Property Branding | Steve Edge Design

Consisting of a best-in-class retail space (basement, ground and first floors) and high-quality residential accommodation across the four upper floors &#8211; this really was a unique proposition and one we chose to celebrate by positioning the ‘X’ (within the primary address) as ‘marking the spot’ to what was both an unrivalled location and offering.

We worked with illustrator Charlotte Day to help create a series of backdrops to the buildings location (between Marylebone Lane and Stratford Place), all of which were inspired by the heritage of the site and helped tell a wider story.

Hines | Oxbourne House | Hoarding Design | Steve Edge Design

Hines

Oxbourne House

Inspired by the iconic pleasure boats of the 50s and 60s, Vita are building beautifully designed power boats, fully powered by electricity. We needed to build a brand that captured their forward-thinking, environmentally conscious spirit, without losing sight of the elegance and timelessness of the luxury boating world.

Vita | Luxury Brand Design Agency | Steve Edge Design

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Hines

Oxbourne House

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