Inspired by the iconic pleasure boats of the 50s and 60s, Vita are building beautifully designed power boats, fully powered by electricity. We needed to build a brand that captured their forward-thinking, environmentally conscious spirit, without losing sight of the elegance and timelessness of the luxury boating world.
We headed over to Vita’s HQ on the banks of Lake Maggiore just outside Milan. Here we held workshops with founder Stuart and the design team at Garage Italia.
The key challenge was to debunk the idea that electric vehicles mean compromising on style or performance. So we built the brand narrative around the core message: Inspired by Tradition, Powered by Electricity.
Within the wider brand, we named and created the identity for superPower, Vita’s growing network of high-powered dockside charging points.