Facet & Fable

A good story is worth telling more than once.

Project Information

Founded by Eva Reynolds & Zoë Robinson, Facet & Fable sell exceptional antique jewellery and gemstones. They curate a catalogue of rare one-of-a-kind pieces that each have a story to tell. We were tasked with capturing their unique story with a new name and brand.

Facet & Fable | Luxury Naming & Branding | Steve Edge Design

The name was chosen as it captured the unique stories behind each piece.

Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design

We found inspiration in the philosophy of Wabi Sabi: the Japanese notion of appreciating imperfect, impermanent beauty and created a monogram for use across their materials.

Facet & Fable | Business Card Design | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Stationary Design | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design
Facet & Fable | Luxury Naming & Branding | Steve Edge Design

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