Working alongside the amazing team at Regal we created the brand for a new residential development in the heart of Wembley. With landscaped gardens and a running brook alongside the apartments’ edge we wanted the brand to reflect a destination that isn’t just for residents and businesses but also a home for nature, a place full of energy and new ideas.
The name Fulton & Fifth was inspired by the neighbourhoods of New York, an intersection of two streets that frame a unique destination full of personality. The first building ‘The Brookline’ continued this story linking to Brooklyn but also the buildings waterside location.
The visual identity was designed to capture the green courtyards, local parks and communal gardens that frame the development.