Yoyo – Branding & Website Design

We were recently approached by Yoyo Wallet to create a new brand identity for their mobile payment app.

Founded on the principle that people don’t have a problem with traditional payment methods so there is no need to solve it, Yoyo instead focuses on enriching the transaction between customer and retailer creating a valuable asset for both parties.

Working with the Yoyo team we wanted to create a new brand that would stand them apart from the increasing numbers of other mobile payment solutions entering the market. We created an icon which would stand up as a marque of trust when seen, we also implemented a bold colour palette to support the playful nature of the name and company.

We also designed and built their new website, creating a bold, simple user experience to showcase their product and ethos. As well as being optimised to work across all platforms, we designed the customer journey to allow downloading the app to be as easy as possible.

Yoyo are now rolling out at universities all over the country as well as at a number of large UK head offices. It’s been an exciting journey watching as the company, and the brand, unfolds.

Visit yoyowallet.com

Filed in Branding, Digital Design, News by Steve Edge Design. 2 comments

Florence

September 24th, 2015 at 5:32 pm

45!xxx

Rocking Horse Marc

September 29th, 2015 at 2:04 pm

156 pairs of shoes

Yoyo – Branding & Website Design

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