S.E.D.
S.E.D.
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S.E.D.
Our Story

A lot’s changed since we started out in 1985. But our core beliefs have held strong, underpinning everything we do – from the culture we create to the brands we build.

No formulas.

We work with all sorts of different businesses, in different industries, in different parts of the world. It’s what keeps us thinking, learning, challenging, questioning. And it means we approach everything with an open, interdisciplinary, free-thinking spirit. Formulaic branding just isn’t for us.

Same Team. Every Time.

We’re a tight-knit team of designers, writers, strategists and developers. And we all work on everything that enters the studio. So, whenever you work with us, you can be sure we’ll have our best people on the job. Not a ‘b’ team in sight.

Process

Strategy. Made Simple.

First things first. We don’t have a patented method. Every one of our clients is different, and we treat them as such.

That said, we do think it’s important to start by defining what makes you you. This is where we learn all about you. Who you are, what you do, why you do it. You’ll probably end up learning a little bit about yourself too.

We come out with what we call a brand platform. Don’t worry, this isn’t overblown, pie-in-the-sky strategy. It simply defines what you stand for, how this sets you apart, and why your audience should care. And it gives us our starting point.

Your Story. Beautifully Told.

Now we know what you’re all about, we get thinking about how we can turn this into a compelling narrative. A story that will resonate with your audience.

We think and explore, test and re-test. What emerges is an idea. It’s usually a simple idea. But it’s an idea that ties everything together, uniting who you are, what you do and what you believe in.

We then work this idea into a strong, cohesive identity. This isn’t just how you look. It’s how you speak. How you sound. How you act. We define your visual personality, your tone of voice, your digital strategy. From here, we develop the engaging, integrated narrative that goes out into the world.

Ongoing Support.

Getting your brand out there is just the beginning. We believe in relationships. Long-term relationships built on trust and understanding. So whether you’re planning a new ad campaign, updating your website or just want to run something by us, we’re right there with you.

And because we’re not a big, faceless agency, you can be sure you’ll always work with the same core group of project managers, designers, writers and developers. The people who get you and your brand.

Ongoing Support.

Getting your brand out there is just the beginning. We believe in relationships. Long-term relationships built on trust and understanding. So whether you’re planning a new ad campaign, updating your website or just want to run something by us, we’re right there with you.

And because we’re not a big, faceless agency, you can be sure you’ll always work with the same core group of project managers, designers, writers and developers. The people who get you and your brand.

Our Services

Brand Strategy

  • Workshops
  • Research
  • Brand Platform Creation
  • Brand Architecture
  • Naming

Brand Identity

  • Visual Identity
  • Rollout & Implementation
  • Print Design
  • Digital Design
  • Motion & Animation
  • Campaign Design
  • Environmental Design

Digital Strategy

  • Digital Strategy
  • Information Architecture
  • Wireframing
  • UX Design
  • SEO
  • Social Media Strategy
  • E-commerce
  • Web Training

Digital Design & Build

  • Web Design
  • Digital Marketing
  • Web Build
  • E-commerce Build

Content Creation

  • Copywriting
  • Photography
  • Art Direction
  • Social Media Content
  • PPC Strategy
  • Storyboarding

Public Relations

  • Identifying the media goals
  • Designing a media strategy and plan
  • Developing media releases and background information
  • Designing pitch angles and story ideas
  • Conducting media outreach
  • Manage media engagement
  • Provide coverage updates

Steve Edge

Steve Edge founder and Creative Director

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