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Since 1971, Pavers has been delivering comfort, quality and great value to customers across the UK. A family founded business with generations of loyal shoppers, the brand had earned trust and affection but its identity had not kept pace with its ambitions. We were tasked with creating a new brand platform and visual identity that would honour its heritage while looking firmly to the future.

Pavers

For nearly 700 years, the symbols of the Goldsmiths’ Company – the leopard, cup and buckles, demi-maiden, and unicorn – have told a powerful story of craftsmanship, trade, and heritage. As the Company approaches its 700th anniversary in 2027, we were privileged to help them craft a refreshed visual identity that honours their past while paving a bold path for the future.
Working closely with the Goldsmiths’ team, we immersed ourselves in their legacy, culture, and craft to create a brand that embodies the passion, pride, and ambition that has defined the Company since the 14th century.

Goldsmiths’ Company

Enray Power stands at the forefront of the renewable energy revolution, a brand built not just to participate in change, but to lead it. Tasked with transforming Integrum Renewables into a name that embodies clarity, confidence, and commitment, our mission was to craft an identity that reflects their unwavering dedication to sustainability and long-term partnerships.

Enray

We recently completed a comprehensive rebrand and new website for Adair, a leading team of chartered surveyors and construction consultants. Drawing inspiration from the iconic V-formation of geese in flight, we captured the leadership, clear direction, and forward momentum that define Adair’s approach to every project.

Adair

Bridleside

Glide

We were approached by O’Neill Racing, one of the most successful racehorse training yards in the UK and Ireland, to help with their brand and digital presence. Together we crafted complete a rebrand, designed to capture both the family story and their rich racing and Irish heritage, and launched a fresh new website that showcases the O&#8217;Neill story, from the unparalleled facilities of Jackdaws Castle to the unrivalled owners experience they deliver.

O’Neill Racing

Tide & Vision

We&#8217;ve had the privilege of supporting on some truly amazing buildings over the years but perhaps none more so than UCLH&#8217;s Proton Beam Therapy Centre. The Bouygues team who were responsible for delivering this astonishing development approached us to help them with a commemorative book capturing the fascinating stories of both the build and the people involved.

Bouygues

We had the opportunity to work with the team at Linkilaw, helping them define and brand their new legal practice. Based in London they advise a select group of international clients on a range of complex legal issues.

Linkilaw

Blue Marine

We recently completed a rebrand and new website for the amazing team at Forcia. Known for their unique ability to unlock complex refurb challenges around the capital, we set about developing a brand that would help position them for the future.

Forcia

We were commissioned by the team at Urban Vision to help develop the brand for their new Build to Rent asset situated on Broad Street in Birmingham.

The Hundred

How do you create a stand out brand in market place that offers identical services? It starts with taking the time to find out what makes the team tick and with Blackburn that came through loud and clear. A clear dedication to making their clients lives easier and delivering the most exceptional buildings.

Blackburn & Co

Working alongside the amazing team at Regal we created the brand for a new residential development in the heart of Wembley. With landscaped gardens and a running brook alongside the apartments’ edge we wanted the brand to reflect a destination that isn&#8217;t just for residents and businesses but also a home for nature, a place full of energy and new ideas.

Fulton & Fifth

From their inception KS4 have set about creating a company that does things differently. A company that treats staff as equals and delivers a service built on pragmatism and honesty. We worked with the team to help capture their story creating a new brand and a new website.

The 3DReid team reached out to us for assistance in revitalising their digital presence and, in the process, elevating their brand to effectively convey their unique narrative.
During our collaborative sessions, we identified their established reputation for creating functional buildings and spaces that prioritise the end user. We discovered that what remained unexpressed was the design excellence evident in their work – an exquisite blend of inspiration, beauty, and practicality.

3DReid

We were approached by specialist health and life sciences consultancy ETL to help them with a new name and brand. Initially we worked with them to build a really clear brand strategy centred around their purpose – &#8216;to create better health&#8217; this then helped establish the framework for the naming and visual identity. There were some practical considerations, too: while they are fiercely proud of our NHS roots, originating out of Guy’s and St Thomas’s NHS Foundation Trust back in 2013, their past names – Essentia, then ETL – had caused some confusion along the way. The opportunity was there for a new name to tell their story better.
We came up with Lexica, meaning the complete vocabularies of areas of special knowledge, a name which captured their specialist knowledge in their two key areas of expertise; health and life sciences.

Lexica

Dalkia

Yoo Capital approached us to help them update their brand and capture their unique story. We started with a series of workshops to establish their brand platform and discovered their unique approach to achieving greater value for their clients. Think Differently, Deliver Difference, became the central pillar to their story. Their reputation as deal unlockers stems from their ability to see things that others miss which in turns helps their clients move forward.

Yoo Capital

Founded in 1989 Lakeland Paints have been making organic paint since before organic was even a thing! We were tasked with evolving the brand to position them at the very forefront of environmentally friendly paint. With the rest of the market slowly starting to catch up it was an opportunity to stake their claim as the original and best.

Lakeland Paints

We had the honour of working with the Salmon &amp; Trout Conservation team a few years ago so it was amazing to be able to help them again with this transition to ‘WildFish’.

WildFish

Fenwick asked us to help with the branding for their new At Home collection. The collection uses only the best artisan suppliers and ingredients to deliver a unique Fenwick experience.

Fenwick At Home

80-100 Victoria St sits right in the heart of Victoria and is one of London’s most iconic office buildings. With a number of floors coming to market Landsec approached us to help reinvigorate the brand and capture its unique offering.

80-100

LCH approached us to help brand a new rental company they were developing. The amazing team at LCH offer supported accommodation in London for people who have mental health needs, learning disabilities or who may be vulnerable, homeless or sleeping rough. Through the course of their work they are sometimes left houses by generous donors that aren’t suitable for the kind of residents they support.

Radical Rent

Having named and branded Cast when they first started it was fantastic to be able to help them in this latest part of their journey. Having grown substantially over the years and becoming on the of the most prominent voices in the sector, our task was to evolve their brand toolkit and create a new digital home for the brand.

Cast

The Westmont Group were looking to create a unique voice in the hotel sector so they approached us to help with the branding. With the original MI6 building situated round the corner, the site was known for playing host to numerous clandestine meetings. We played with this notion of dual personas and the world of espionage by and created a brand full of intrigue and contrast.

Westminster

We were approached by Les Voiles de Saint-Tropez to create an identity that not only helped promote their upcoming annual regatta but one that would resonate for years after &#8211; doing justice to what many consider as one of the most extravagant Mediterranean regattas, which attracts competitors from all over the world.

Les Voiles de Saint-Tropez

We were approached by the team at Viper Trophy to help brand and launch their ground breaking new sportswear line utilising built in BFR components. We worked with the team to help establish their story and create a new name ‘Hytro’ taken from the muscular hypertrophy stimulated by BFR.

Hytro

Eden Reserve is a stunning architectural retreat situated in the hills surrounding Lake Garda. Comprised of a boutique hotel and a number of individual Villas, each designed by a celebrated architect, it represents a truly unique destination. We were asked by owners Signa Luxury to help evolve the brand and capture the breathtaking architecture and surroundings.

Eden Reserve

Over the years Heliguy have evolved from being a online retailer for entry level drones to one of the world’s leading drone specialists training and supplying a huge range of industries across the world. Our role was to help capture their story and demonstrate their unparalleled knowledge of the market.

Heliguy

Based in London and Dubai, L’atelier Five are a multidisciplinary design studio who conceptualise, create and produce bespoke experiences for luxury brands from all over the world &#8211; turning their passion, creativity and attention to detail into successful, award-winning outcomes.

L’Atelier Five

Situated between a number of different towns, Westwood Cross is a key destination for multiple generations. Offering a wide variety of retail and leisure, we were tasked by the Landsec team to bring a new energy to this local hub and create a toolkit that could work seamlessly across print and digital assets.

Westwood Cross

We’ve been working with the amazing team at Fenwick to help develop a brand toolkit for their new own brand food and drink offering. Building on their rich heritage we took inspiration from the Fenwick marque and how it’s evolved over the years. The brand needed to be applied to a variety of different formats as well as capturing the Fenwick quality and unique sense of style.

Fenwick Food And Drink

We were approached by the team at Invesco to help deliver a number of building led brands for their Instrata BTR division. Our role was to name each development and help position them at the forefront of their respective markets. Whilst each scheme needed a unique profile and aesthetic it was important that the sales &amp; marketing team at Instrata had a unified digital platform.

Invesco

Set right by the open spaces of Hackney Downs in east London, the Otto is a development delivering residential living, together with new and improved facilities for the primary school on the ground floor. Given the parkside location, we wanted to celebrate the rich flora and fauna of Hackney Downs, building a brand that would honour this much-loved patch of London greenery.

The Otto

HI•Bio are re-imagining the way the medical community sees, treats and thinks about autoimmune disease and those affected by it. They’re refining their focus. Rather than attempting to treat the whole spectrum of autoimmune diseases in the same way, they’re addressing specific diseases and focusing on well-characterized groups of patients.

HIBio

One New Change is known primarily as a retail destination but it is also home to a significant amount of office space. With the current brand targeting the retail market, Landsec asked us to help evolve the positioning to help market the commercial element.

One New Change

We were approached by Yeats to help with a new brand and website. With a growing portfolio of high profile clients we needed to capture their hands on, agile approach.

Yeats

Landsec needed a graphic toolkit for their retail and commercial units in and around Victoria. Taking inspiration from Victoria’s vibrant mix of retailers and eateries, we used a bold colour palette alongside powerful imagery.

Victoria & Cardinal Place

Purdey was established on London’s Prince’s street in 1814, the year before the Battle of Waterloo. Since then, they’ve come to represent the very best in British gun and rifle making. We needed to create a brand that did justice to the time-honoured traditions and generations of craftsmanship central to Purdey’s identity.

Purdey

We were approached by the amazing team at Beaumont and Fletcher to help design and build a new showcase website for them. Producing exquisite, bespoke furniture and couture furnishings, their products can be seen in some of the finest houses around the world.

Beaumont & Fletcher

Chris Dyson Architects have made a name for themselves by delivering beautiful historic conservation work. Combining attention to detail and a flair for innovative and modern design their work has an unmistakable aesthetic. We were tasked with designing them a new digital presence to help showcase their work and better reflect their approach.

Chris Dyson

Gateley are a firm who have earned their stripes in the legal industry, building a leading name and revered reputation. They know what they want and they&#8217;re not afraid to go out and get it. It was our job to encapsulate this dynamic, driven and forward-thinking approach with a new brand. We worked with their team to help draw out the strengths and passions that underpin their offering.

Gateley

Pioneering the UK rental market, property developers Essential Living have taken Build To Rent to the next level. Over the past few years, we have helped them establish a brand that reflects their point of difference and position as market leaders. A benchmark for the industry and customers alike.

Essential Living

Our challenge was to capture how Goldcrest don’t just develop land; we needed to articulate how they seek out the difficult sites, how they take on the challenges other developers shy away from, how they transform neglected plots of land into thriving communities.
Through a series of workshops, we extracted a set of key values that would underpin the brand identity. What really resonated with us was how Goldcrest see potential where others see problems, how they look at land from unique perspectives, allowing them solve the problems their competitors can’t.

Goldcrest

Established in 2003, Eurban have grown to become the UK’s leading solid timber construction company. They came to us for a new website that would communicate their expertise within the sector and really cement them as the go-to firm for solid timber construction in the UK.

Eurban

Thorn Plant Hire approached us to help with their brand. In an increasingly competitive market place they were finding that their story was getting lost and needed help to establish the parts of their business that truly set them apart. Through a series of workshops and site visits we established their speed of response to requests from clients and their strategically located yard as key differentiators.

Thorn Plant Hire

Starting off as a local bike shop in London’s South West, Sigma Sports today is a well-established hub on the city’s cycling scene. To reflect their position as market leaders, we needed to create a fresh brand identity. One that would match the unrivalled expertise and bespoke offering, while still celebrating the love of the sport.

Sigma

As huge fans of the new estate that Argent have been developing around King’s Cross it was great to get the opportunity to collaborate with them on bringing one of their new buildings to life. The R7 building, is a flagship commercial building positioned in the rear of the site just behind Central Saint Martin’s. The vision was to create a unique blend of public space in the ground floor ‘Assembly’, alongside flexible, grade A office space. With an Everyman Cinema, curated art space, restaurants and retail all in a large open plan ground floor, the dynamics of the building are truly unique.

Argent – R7

Founded by Eva Reynolds, Facet &amp; Fable sell exceptional antique jewellery and gemstones. They curate a catalogue of rare one-of-a-kind pieces that each have a story to tell. We were tasked with capturing their unique story with a new name and brand.

Facet & Fable

Established in 1735, Garrard is the world’s longest-serving jewellery house and the official Crown Jeweller to the British Monarchy. We were approached to help evolve their brand identity and help position them in a modern market place.

Garrard

HKA is the global brand that unites the former Construction Claims &amp; Consulting Group of Hill International and associated subsidiaries. We needed to create a brand that would consolidate and unify the six businesses and align the stakeholders under one shared vision. We were asked to create a name, brand and website that would reflect the combined expertise and establish the company as the leader in its field.

Make is an architect firm with a different way of doing things. Since it’s inception the practice has operated with a 100% employee-owned policy creating an environment where everyone’s opinions matter and ideas are always free-flowing. We were asked to help convey the Make story to potential clients through a new series of documents and presentation tools.

Make

Built in 1935, the building remains one of the earliest examples of modernist architecture in Britain. Working to preserve this history and channel it into the 21st century, developers FEC are restoring the Town Hall to house a new arts centre, hotel and co-working space as well as a number of residential units. We were approached to craft a new brand identity and deliver all the marketing materials.

Joseph Homes are on a mission to build homes for healthy living. Every development is designed to minimise environmental impact and maximise resident wellbeing. We were tasked with creating a new brand and website.

Joseph Homes

When Go Native came to us for a rebrand, they were evolving as a company. They were still dealing in serviced apartments, but their stock was changing. They were no longer offering cookie-cutter apartments in homogeneous buildings. They were acquiring a variety of different properties all over London. Full of character and personality, each of these buildings was woven into the fabric of the surrounding neighbourhood.

Native

London Regional approached us to help brand a new flagship hotel situated on the fabled Half Moon St. Working alongside the interiors team we developed a unique, playful take on traditional British style. We developed the Fox icon for use as the Hotels logo.

Mayfair

Novel are a brand new provider of student accommodation, offering everything from incredible wellness facilities to excellent service. We were asked to create a brand that simply had one thing in mind &#8211; to create communities of healthier, happier students.

Novel

Peter Dubens launched Oakley in 2002 with the vision to create the ideal partner for ambitious founders and management teams. Specialising in the technology, consumer &amp; education sectors they have built up an incredible portfolio of investments ranging from household names to innovative start ups.

Oakley Capital

We were approached by one of the UK’s largest cycling wholesalers IRide to create a new brand identity for their ORRO bike range. The bikes had been designed to suit a range of needs from commuting through to sportive. Our brief was to create an overall identity for the range and also find a way to communicate the individual bikes personalities.

Orro

The team behind Pelorus were looking to create a truly bespoke travel service like no other. Travelling the globe discovering the very best experiences for their clients to enjoy and helping making even the most impossible requests a reality. Our job was to name and brand this new venture helping position them at their rightful place, the very pinnacle of the travel sector.

Pelorus

Robey Warshaw is a boutique investment banking company specialising in providing clients with corporate financial advice, strategic assistance and corporate transactions. Founded by Sir Simon Robey, Philip Apostolides, and Simon Warshaw they have been integral to the success of some of the most significant M&amp;amp;A deals of the last decade. We were tasked with developing a logotype that captured their understated yet heavyweight profile.

Robey Warshaw

Sir Robert McAlpine

We were asked by architecture firm Stock Woolstencroft to conduct a rebrand of the firm to reflect the changing partner structure within the practice. After holding brand workshops we decided upon the new name of Stockwool. Whilst keeping a clear connection with the past it also took the focus off the founding members, reflecting the importance of all the partners working at the practice.
Known for their work in the urban environment, we created a bold new look to give them real standout in the market. We then developed a new website for them showcasing their projects and establishing the powerful new brand.

Stockwool

When Magic Lines came to us they were looking for help in bringing their incredible story to life. Born out of personal experience and a true passion project it was a brief we were delighted to be involved with.
Their ground-breaking software is designed to help people with Parkinsons gain back control of their lives by allowing them to walk freely around their own homes. It does this by projecting lines onto the floor in front of them, using a special headset. This allows the user to balance and focus on their destination without the fear of falling and injuring themselves.

Strolll

Turning a dream into reality, Sunday in Scotland was born from a lifelong love of exquisite chocolate. Named as a tribute to long-ago childhood Sundays, when nothing was planned and a hint of decadence was allowed, we wanted to build a brand that nods to the little moments in life.

Sunday in Scotland

Having been part of BAE Systems, we were approached by SY4 Security (formally known as) to rename, reimagine and reposition them as not just an ally but a trusted partner within the unrelenting and ever-evolving world of Cyber Security.

Talion

Tandon Hildebrand is a legal and business advisory with a difference. Set up by Tania Tandon and Richard Hildebrand, who share over 45 years industry experience, the firm is shaking things up in the world of business law.

Tandon Hildebrand

We were asked by Ben Ainslie Racing (BAR) to create a powerful new look for their America’s Cup boat capable of matching its incredible performance.

The America’s Cup

Set on the rugged shores of Scotland’s Islay, The Machrie Hotel &amp; Golf Links is a luxurious retreat part of the distinguished Campbell Grey group. Working closely with their team, we helped to successfully establish the brand and identity of The Machrie across all touchpoints aided by the stunning photography of David Whyte.

The Machrie

Nestled in the heart of one of London’s busiest creative neighbourhoods, The Ray is a new seven-storey development of office, studio and creative space on Farringdon Road. Wanting to channel this creative ethos into the brand, developers Viridis Real Estate granted us a welcome dose of creative freedom across both brand and web applications.

The Ray

Urb-it provide delivery services throughout the UK and France that are quick, friendly and most of all, sustainable. With a committed team of couriers who know the best local routes, they take extra care in bringing you your goods, by hand, and without unnecessary emissions – so you can feel good when you shop.

Urb-it

Having previously worked with FEC on Victoria North (the biggest renewal project the North West has ever seen) we were asked to brand Victoria Riverside &#8211; a landmark, residential-led mixed use development that will bring 634 new homes to Manchester City Centre and form part of the first phase of the Northern Gateway.

Victoria Riverside

Inspired by the iconic pleasure boats of the 50s and 60s, Vita are building beautifully designed power boats, fully powered by electricity. We needed to build a brand that captured their forward-thinking, environmentally conscious spirit, without losing sight of the elegance and timelessness of the luxury boating world.

Vita

2 addresses, 1 great opportunity &#8211; and one for both residents and retailers alike. With the highest annual footfall of any other shopping street in Europe, Oxford St is abundant with all the life and possibilities that London’s West End has to offer and Oxbourne House sits at the centre of it all.

Hines

Upon celebrating their 50th year in business, the engineering firm MLM approached us for a re-brand. Having merged with fellow engineers Fluid Structures, MLM needed a consistent visual language to unite their multi-disciplinary offer, which spans everything from rail and highway design to building restoration and marine structures.
In holding a series of workshops with major stakeholders throughout the company, we gained a comprehensive understanding of where the business had been and where it was heading. One key point that arose throughout the three workshops was the need to communicate how the multi-disciplinary nature of the company enabled them to truly own a problem, and generate the best solution.

Luxury Kitchen appliance manufacturer Sub Zero &amp; Wolf approached us to help create a new lifestyle publication that could bring to life their incredible product range and impressive list of clientele.

Sub Zero Wolf

We begin by learning about your firm’s values, services, specialisms and aspirations. Through stakeholder interviews, competitor analysis and sector research, we uncover the defining qualities that make your legal practice unique. This informs a tailored brand strategy that sets the tone for all future communications, ensuring your positioning is distinctive, relevant, and future-focused.

Discovery & Brand Strategy

With a clear strategy in place, we move into concept creation and design development. We explore brand identity, colour, typography, tone of voice and user experience, bringing everything together into a cohesive visual and digital language. Whether we’re building a sleek new website or refining your firm’s brand voice, we prioritise clarity, compliance and creativity at every stage.

Concepts & Development

Once your new brand or platform is ready, we manage the launch process with care and precision—making sure your transition is smooth, structured, and well-communicated. Beyond launch, we offer ongoing creative and technical support, from site maintenance and updates to campaign rollouts and brand guardianship. We’re here to help your brand stay current, consistent and compelling as your practice evolves.

Launch & Ongoing Management

Our Approach

Gateley | Logo Design | Steve Edge Design

The legal world is evolving and so are client expectations. Your brand needs to signal both heritage and innovation, professionalism and accessibility. We help legal practices bridge that gap through strong visual identities, clear messaging, and intuitive digital platforms. From logos and type systems to fully responsive websites, every element is crafted to present your practice with authority, elegance and purpose.

Our approach is grounded in simplicity, clarity and trust, qualities essential to every successful legal brand. We bring these principles into every aspect of our work, from user journeys and content structure to visual expression and tone of voice. The result? A brand experience that’s calm, confident and compelling, helping your clients feel reassured and informed at every step.

All clients

<h4><a href="https://www.steve-edge.com/work/gateley/">Gateley</a></h4>
<h4><a href="https://www.steve-edge.com/work/hka/">HKA</a></h4>

<h4><a href="https://www.steve-edge.com/work/linkilaw/">Linkilaw</a></h4>
<h4>Montlake</h4>

<h4>Napier Sterling</h4>
<h4>Pinsent Masons</h4>

<h4>Pitmans</h4>
<h4><a href="https://www.steve-edge.com/work/tandon-hildebrand/">Tandon Hildebrand</a></h4>

Clients

Legal Sector Brochure Design

Legal Sector Branding Agency

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