Suited & Booted: Made-to-Measure Branding

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Anyone who knows Steve will know he’s no stranger to a well-made suit. And well-made suits rarely come straight off the shelf. They’re the product of meetings and conversations between tailor and client. What’s the occasion? Summer or winter? Which type of fabric? What sort of cut? There’s consultations and measuring sessions, feedback and amends. The tailored suit doesn’t come ready-made. It’s the product of a collaborative process, a shared journey.

Where are we going with all this?

Well, the way we see it, getting a new brand should be like having a new suit fitted. The process should start with you, the client. Who you are, where you’re headed, your goals, needs, tastes and preferences. Then it’s about building a brand from the ground up, a brand built around you. No tailor worth their salt would present a client with a choice of two or three ready-made suits. And the same goes for branders. A good brand is meticulously designed to fit you, and you alone.

Suited & Booted: Made-to-Measure Branding | Journal | Steve Edge Design

That’s why we work with you from the off. We get to know what you stand for, what you’re against, what you like, what you don’t. And this spirit of conversation and collaboration continues through every stage of the journey. We don’t work in isolation. We share moodboards and listen to feedback, pose questions and challenge answers.

Make no mistake – this is far from design by committee. This is about us bringing you into the process, because the process is about you as a brand. As Steve says, you have to wear it. You have to be confident in your brand, feel comfortable in it, take pride in it. With brands, like suits, there’s no use in wearing an ill-fitting one, however good it might look on someone else.

So the end result is a brand that’s tailored to you, a true reflection of who you are and what you believe in. And the journey doesn’t always end there. If, in a few years, you find your team has grown, your business has gone up a size or two, or you just need a few adjustments here and there, we’re always on hand to help.

To chat to us about your brand, give us a call or drop us an email at

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