Reflecting nature back into business
For some, aesthetics and environmentalism may seem worlds apart: one concerns itself with the appreciation of art and beauty, the other with ecology, nature and sustainability.
But the aesthetic has always been at the very heart of the natural world’s ability to preserve and sustain itself. Take the vermilion flycatcher, which uses its bright red feathers to attract a mate. Or the postman butterfly, which uses its striking bands of colour to court mates, ward off competitors, and hide from predators. Almost everywhere you look in the natural world, colours and patterns are used as means of protection, preservation and procreation.
It’s this wonderful, essential role that aesthetics plays in the natural world that drives our mission today.
We’re aesthetes and environmentalists, and we work with brands across the globe to ensure aesthetic pursuits continue to protect and preserve the world around us. Taking cues from the colourings, hues and patterns of rare and endangered insects, birds, reptiles and amphibians, we create identities for brands that celebrate and honour the longstanding kinship between aesthetics and the environment.
As well as raising awareness of the creative, awe-inspiring ways in which the natural world protects and preserves itself, I’m focused on reflecting the power of nature’s beauty back to nature itself, letting all those amazing creatures know that we care and we’re in this together.