A Rebrand and a Charity Race with Goldcrest
We enjoyed working with London-based land developer Goldcrest on their recent rebrand.
When Goldcrest approached us, we knew we needed to create something that would communicate their unique place in the industry. Having acquired and developed land across London for over 30 years, they were already a successful company – they just needed a brand that communicated this!
Goldcrest pride themselves on taking on the sites, projects and challenges that other developers shy away from. Their unique perspective helps them to come up with innovative solutions. We knew they needed a brand and a website that could express this.
With this in mind, we created a new tagline: “Seeing Land Differently”. We also came up with an icon which incorporated the Goldcrest bird and the idea of seeing things from different perspectives.
Finally, we built them a new website. Featuring landscape photography and images of people, we designed the website to show an emotional, human face to Goldcrest’s work. We created a simple, easy-to-navigate site, and optimised speed and usability for a great user experience.
We also hosted the finish line for a Goldcrest charity race across London. Competitors raced from the Goldcrest offices in Fulham to the Steve Edge Design studio in Hoxton, each team using a different mode of transport. This energetic escapade was all for a great cause, raising money for the property industry’s homelessness charity, LandAid.
Take a look at the Goldcrest rebrand and new site.