With offices all over the globe their clients are a who’s who of the world’s biggest companies; Coca Cola, Nestle, Merril Lynch, HSBC, HP and Cisco to name a few. We were approached to complete a comprehensive rebrand.
Alongside the GlobalData team we held a series of brand workshops to establish the brand values, core message and the company’s USPs. The end result was a clear direction for the new brand and a strong foundation upon which to build the new brand message.
As part of the rebrand we created a new visual identity which was applied to in-house materials, a new corporate website and an extensive set of brand guidelines.