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GlobalData

GlobalData - Design Agency - SED
One of the world’s largest data companies, GlobalData provides intelligence to help companies, government organisations and industry professionals profit from faster, more informed decisions. We were asked to complete a comprehensive rebrand that could support the expansion of the business, without losing trust in key sectors.
GlobalData - Design Agency - SED
Completing a series of brand workshops with the GlobalData team, including key stakeholders and data analysts, we developed the brand values and core message. As part of the new visual identity, we created a marque that connects the letters G and D. Tilted at 23,5 degrees, the marque mirrors the earth’s axis and embodies the global side of the brand.
GlobalData - Design Agency - SED
GlobalData - Design Agency - SED
GlobalData - Design Agency - SED
GlobalData - Design Agency - SED
GlobalData - Design Agency - SED
GlobalData - Design Agency - SED

We helped establish the new identity across all their branded materials including presentation and report templates as well as a new look and feel for their website. A key challenge was establishing and sourcing the right imagery for the brand. We curated a series of powerful images from Getty and National Geographic where the subject matter reflects the complexity of the data that they deal with.

GlobalData - Design Agency - SED
GlobalData - Design Agency - SED