Clotta is a simple, life-saving solution that makes it easier to respond to heavy bleeding in an emergency. Working closely with the team at Clotta, we created a brand that feels clear, confident, and accessible — designed to cut through panic in high-pressure moments.
The brand and packaging needed to be simple, bold, and instantly recognisable, ensuring it stands out when seconds matter most. We developed the full identity, usage illustrations, and product packaging to support both clarity and speed, backed by visual assets for training and awareness.
