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A Creative Rebrand For L’Atelier Five

A Creative Rebrand For L’Atelier Five

In one of our most exciting projects to date, we are delighted to reveal our work with award-winning design agency, L’Atelier Five.

L’Atelier Five are a creative studio and retail design agency based in London and Dubai. They design, build and deliver bespoke retail experiences for luxury brands, including Alexander McQueen, Chanel, Cartier, Dior and Piaget.

With customer experience at the heart of everything they do, L’Atelier Five are passionate about twisting ordinary commercial spaces into memorable, exciting and creative brand activations that push the limit.

At Steve Edge Design, we are also enthusiastic about developing unique brand identities which are stunning yet unforgettable, so it was a true honour to be asked to help with a rebrand and website redesign for L’Atelier Five.

In order to celebrate the creativity and unforgettable identity of the agency, we developed a brand formula which was memorable and effectively reflected the magic that the company is able to bring to any space. This was supported by a striking, yet playful colour palette which had been specifically selected to convey luxury and make an impact amongst an array of prestigious clients.

To coincide with the rebrand, we also strengthened L’Atelier Five’s online presence with a new website. The company wanted a high-impact website which was able to showcase their expertise, celebrate an extensive portfolio of work and promote the company to a global market.

Reflecting their international bespoke retail experiences, we designed the site to exhibit media-rich content and best present their visually beautiful yet complex portfolio of work. By using an array of video and imagery, the site clearly displays the expertise and unrivalled creative style that makes L’Atelier Five so unique.

Key Performance Indicators

And the stats back up our work. Within a three-month period since the new site has launched:

Pageviews is up by 330%
Bounce rate is down by 34%
Avg. session duration has increased from 01:13 to 02:24 (up by 87%)
Organic search has risen by 93%

As a lover of fashion himself, our Founder and Creative Director, Steve Edge was thrilled to work alongside L’Atelier Five as part of the rebrand. Steve said: “L’Atelier Five is definitely one of the most creative companies that I have ever worked with.

“They have a great reputation for putting an extraordinary stamp on everything they touch and are passionate about delivering a beautiful design, just like everything we stand for here at Steve Edge Design.”

To see the brand in action, visit the L’Atelier Five new site.

Want to find out more about how we can take your brand to the next level? Contact us at hello@steve.edge.com

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