Showcasing the Luxury of Beaumont & Fletcher
We recently designed and built a new website for Beaumont & Fletcher, the luxury furniture and furnishings specialists.
Passionate about fine craftsmanship and timeless design, Beaumont & Fletcher deliver bespoke handmade pieces unique to each client.
They create furniture, mirrors and lights alongside couture cushions, fine fabrics and more; their beautiful creations feature everywhere from traditional country homes to contemporary apartments. And they’ve even supplied furnishings to Hollywood films, including Aladdin, Beauty & the Beast, and Anna Karenina.
Since 1989, when John Crowell established the company, Beaumont & Fletcher have gone from strength to strength. They needed a website that communicated their expertise, heritage, knowledge, and, most importantly, their exquisite work.
With this in mind, we designed a clean, elegant site with a focus on displaying their products.
A media-rich website
Right from the initial stages, we knew content creation was key. So we designed the site to make it as easy as possible for the Beaumont & Fletcher team to create and display media-rich content. After all, what better way to showcase the brand’s excellence than letting the designs speak for themselves?
We also knew we would be working with some truly incredible photography that perfectly depicted the diversity of the Beaumont & Fletcher designs and fabrics. To best showcase the products and stunning photography, we built the Collections and Galleries sections. These sections not only demonstrate the luxurious Beaumont & Fletcher lifestyle but, crucially, lead users to further product browsing.
Bespoke interactive pages
The most challenging part of the project was building each individual product page. Highly bespoke and interactive, these pages are not only unique to each product type but also lead the user to explore other related products, pages, and collections. We made the site easy to navigate and user-friendly, while communicating the intricacy, skill, and expertise of the work.
By providing information, visuals, and an holistic idea of how the designs look in-situ, we convey the expertise and unrivalled eye for luxurious design that makes Beaumont & Fletcher so unique, enhancing brand confidence and cementing their place as trendsetters and industry leaders.
We’re extremely proud of the Beaumont & Fletcher website and were thrilled to receive some great feedback from Jana, Owner and Creative Director.
“I would like to thank the Steve Edge Design team for creating such a beautiful website for us. It is looking great, and I am very excited to share it with our clients”, Jana said.
Take a look at the beautiful new Beaumont & Fletcher website.
Interested in finding out more about how our design agency can help your brand? Contact us at email@example.com.