A New Look for Fusion Students
We’re delighted to get Fusion Students out there with a new look website.
As student accommodation providers, Fusion needed a website that would put a spotlight on their different UK locations; we needed to really set them apart from the crowd.
With this in mind, we started by researching the wider market. We reviewed competitors and identified common search terms and key words in the student accommodation sector. Having found that students tend to focus their searches around location, we majored on Fusion’s locations in our website build and SEO strategy.
Then it came to setting Fusion apart from the rest. We developed a distinctive tone of voice to capture the character and personality of the brand. We then included a video on the website homepage, channelling the vibrant lifestyle on offer at Fusion, and encouraging people to further explore the site.
Additionally, we also helped Fusion reach their extensive Chinese audience, with a Chinese translation built into the Content Management System.
Check out the new Fusion Students website.