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Purdey - Capturing True British Craftsmanship - SED
Purdey - Capturing True British Craftsmanship - SED

Honouring Two Centuries
of British Craftsmanship

Purdey Gun and Rifle Makers

Purdey Guns - Design Agency - SED
Purdey was established on London’s Prince’s street in 1814, the year before the Battle of Waterloo. Since then, they’ve come to represent the very best in British gun and rifle making. We needed to create a brand that did justice to the time-honoured traditions and generations of craftsmanship central to Purdey’s identity.

Moving away from conventional, outdated images of game birds alongside rifles, we celebrated the craftmanship of the guns themselves showing the inner workings and incredible finish.

Services

  • Branding
  • Brand Strategy
  • Packaging
Purdey Guns - Design Agency - SED

Working with photographer Sylvie Tata we captured the atmosphere of the traditional British shoot, rain and all.

Purdey Guns - Design Agency - SED
Purdey Guns - Design Agency - SED
Purdey Guns - Design Agency - SED

We also evolved the Purdey ‘sunburst’ which we originally designed for the brand in 2002 for use on leather goods and accessories.

Purdey Guns - Design Agency - SED
Purdey Guns - Design Agency - SED