Valde – Brand Identity
Latest News
29/10/2010
We are working on a fantastic brand identity at the moment called Valde. Specialising in belts and knives, they use the highest grade Titanium and Tilapia Leather (made from fish skin, a by-product of ethical fish-farming in Mexico, Honduras and Indonesia) to create a range of beautiful luxury products. The brand needed to reflect the high-end nature of the products whilst conveying the dedication the company has to their staff, the fish and the environment. We will be updating you on the brand’s progress over the coming weeks.
“I have always been inspired by the no-waste philosophy of our family business at Regal Springs, and wanted to take these beliefs one step further. Our philosophy at Valde is that we have ‘the pleasure and the duty of living well.’ Living well means celebrating beauty, expecting quality, and respecting ecosystems. Creating this beautiful line with our Italian designers is — for me — the intersection of elegance, creativity and responsibility. Every Valde belt is named after a river in Java, where our business began, and is a totally desirable, one-of-a-kind piece for today’s global sartorially elegant that also addresses many of today’s ethical and environmental concerns.”
Valde designer Magdalena Wallhoff
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