Rebranding Focus Logistics
We’re delighted to unveil the new brand for Focus Logistics across print and digital.
Formed in 2007, Focus Logistics have gone from strength to strength in the construction logistics sector, becoming a leader in the field. Their services span delivery scheduling, waste management, recycling, security, material storage and everything else a construction site needs to run effectively.
They approached us to create a powerful new brand to communicate their expertise and passion. In particular, it needed to showcase the work of their Smart Logistics department, an arm of their business dedicated to innovation and thought leadership.
To capture this pioneering attitude, we created a bold, confident brand that emphasised their leadership position within the industry.
Comprising a series of arrows pointing in different directions, the visual identity brings together construction imagery with the notion of forward thinking and managing multiple jobs concurrently. The geometric logo is instantly recognisable, standing as an emblem of trust and knowledge. When combined with a cool colour palette of serene, mature blues, the takeaway message is one of professionalism and reassurance.
Alongside the logo, we also designed and built Focus Logistics’ new website. Easy to navigate, it incorporates playful elements of geometric iconography and subtle animation to accentuate the brand. The site showcases the company’s work, thought leadership, and values, which are integral to their brand and company culture.
We also designed a new brochure to complement the site. Showcasing Focus Logistics’ work – including their largest ever project, Colindale Gardens – it’s an essential guide to the company. Taken together, the site and brochure are powerful marketing materials, communicating Focus Logistics’ values and expertise.