Hytro

We were approached by the team at Viper Trophy to help brand and launch their ground breaking new sportswear line utilising built in BFR components.

We worked with the team to help establish their story and create a new name ‘Hytro’ taken from the muscular hypertrophy stimulated by BFR.

The team had developed a product range integrating Blood Flow Restricting bands into the garments removing the need for separate kit and making BFR much easier to build into professional work out routines.

We developed a simple ‘H’ mark inspired by gym environments and an extended logotype designed to work in restricted areas on the clothing.