Facet & Fable

Founded by Eva Reynolds, Facet & Fable sell exceptional antique jewellery and gemstones. They curate a catalogue of rare one-of-a-kind pieces that each have a story to tell. We were tasked with capturing their unique story with a new name and brand.

The name was chosen as it captured the unique stories behind each piece.

We found inspiration in the philosophy of Wabi Sabi: the Japanese notion of appreciating imperfect, impermanent beauty and created a monogram for use across their materials.