A New Brand for Vita

Latest News
  • Share:

We are pleased to reveal our work on the rebrand for environmentally friendly luxury yacht company, Vita.

Vita are shaking up the boating industry. They are on a mission to create environmentally friendly, electricity-powered high performance boats that don’t compromise on the luxurious design. So they needed a brand that communicated their environmental ethos, innovative thinking, and impeccable sense of style.

We created a brand based on Vita’s commitment to “driving our industry forward”. We designed a stylish, modern word marque which used strong, minimalist typography to portray a luxury market leading company, boldly moving towards the future.

This was supported by a mature, cool colour palette, evoking the water and the texture of waves. As part of this, we created a bespoke colour called Maggiore Green, drawing inspiration from Vita’s connections with Lake Maggiore.

We are proud to have created a strong, unified visual language and brand identity to be used across print and digital.

Take a look at Vita’s new brand.

  • Share: