We evolved the original marque into “The House of Garrard”, and developed a new tagline — enduring elegance, lasting legacy. We worked alongside the Garrard team to deliver a new colour palette and brand toolkit, including illustration, photographic style and graphic elements.
The website is an immersive brand experience. Expanding on the concept of the “House of Garrard”, we designed and built an interactive ‘house’ whereby the user can explore and discover the brand’s rich history.
Prior to the brand launch, we also created a new advertising look and feel, art directing both product and model photography, and produced a set of guidelines for print media.