Steve Edge Design
 
 

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Lock Hats

Logo | Leaflet | Photos | Brief
 
 
Ask any London taxi-driver for “Lock’s” and without question he will take you to Number 6, St James’s Street, S.W.1. The home of James Lock & Co., Hatters.

 
lock hats logo

Lock Hats Logo

 
 
lock hats leaflet

Lock Hats Promotional Leaflet

 
 
lock hats photoshot

Annabels Imagery

 
 

The Brief:

Founded in 1676 Lock and Co. is the world's premier milliners and have made hats for Nelson and Wellington. They came to us needing help to bring their brand up to date for a more modern market. We created new marketing material which gave the brand a fresh new look whilst still celebrating their heritage. This led to a big increase in sales and quite a few more stylish ladies at Ascot!