As one of the oldest toy shops in the world it was important to respect the heritage whilst retaining the playfulness that has excited children since the doors first opened.
Hamleys Logo Design
Hamleys Characters
Hamleys Merchandise
The Brief:
Hamleys is a London landmark and the best known toy store in the world. After helping them refine their identity we then applied it to a variety of bags, products and wrapping papers.
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