A logo is a flag that you fly so everyone knows who you are and the more people that recognise it, the more successful you’ll be.
First impressions are everything. You wouldn’t turn up to a first date in your pyjamas yet many people have logos – the first point of contact between their branding and the world – that look nice in one environment but fail miserably in others.
Think of a logo in terms of a building. If a construction company built you a house with five floors, they’d lay foundations for five floors. If you then wanted another floor they’d say no because the building would fall down.
It’s exactly the same with a logo. So many people have five storeys built and then realise they need their logo to work in one colour or on the back of a high visibility jacket but can’t because of poor logo design.
When we design a logo we build foundations for 100 floors. That way you know that whether you use it on a cufflink or the side of a building, your logo will retain its brand identity and your first impression will count.
Would you wear a suit or a shell suit on a first date?
Click here if the answer’s smart.
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